Save the small talk for your follow-up calls after you’ve already built the relationship. “The reason I'm calling is to get some time on your calendar.” Diving right in demonstrates that you're a professional. “My name is Brandon with PersistIQ.” This is pretty straightforward, you need to tell them who you are. Cold calls are all about taking control in the beginning. Notice I didn't say, “Hi,, how are you today?” because it gives your prospect a chance to jump in and disrupt your flow. Start off by saying “Hi, ,” in a warm and welcoming tone, then proceed directly to Step 2. Get their attention by using their name.PersistIQ’s process for building rapportīrandon Redlinger, Head of Growth at PersistIQ, has provided this framework to follow when cold calling potential new customers: Use a cold call script like the following to speed up the relationship-building process:ġ3. These days, a multi-channel approach can help you build familiarity and turn a cold call into a warm call which will eventually become a prospect who moves through your sales funnel.įor the sake of this example, let’s say you’ve already reached out via email. Not only will it allow you to tailor the rest of the conversation, but also provide qualitative insights to enrich your buyer personas. These questions get your prospects to fill in the knowledge gaps. What was the deciding factor to hire new SDRs at ?.Which tools and solutions are you using to help you with X?.What are the biggest challenges in your role right now?.Other than the information on their LinkedIn profile, it’s unlikely you’ll know much about your prospect on the initial cold call.Īfter you’ve introduced yourself and built some rapport, ask questions that elicit specific information from your prospects. The two minutes it takes to make an informed decision is usually worth it. Here, you’re acknowledging their time is valuable while explaining the next step takes only a little investment. Here’s an effective response to handle this objection: ![]() Show them you have something valuable that’s worth their time. This is usually a polite way of saying “you’re just not important enough right now.” Otherwise, get back on track and keep your goal in mind. If they open up, continue the conversation for a little longer.
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